You are Not A Unique Snowflake
After reading Steve’s post, Great Lives Are Sitcoms it prompted me to think a lot about why many are resistant to the idea of branding, or specifically, self-branding.
I think the biggest problem people have with this concept is that we really, truly want to be the unique snowflake. We don’t want to summarize ourselves in five words, a sentence, or hell, even a paragraph. It’s always got to be the memoir-length novel to disguise insecurity that we can’t possibly be compartmentalized, categorized, etc. No! We are all different, because nothing’s worse than being all the same, right?
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