lealea's blogblog

because it's nice to say it twice

2 Comments // Filed in Business / Design

The Royal Court of Appeal

So Scrivs knows what is king. I’ll spoil it for you: it isn’t content. Wait wait, hear him out. It makes sense. Content is just part of the overall big picture of what drives people to visit your site, or use your services, or what-have-you. It is important. But it isn’t “king.”

It’s Queen. And the King and Queen can’t work without each other… or the rest of the Royal Court.

I won’t go into more details about why content isn’t king — Scrivs does a good job and Derek Powazek emphasizes the point further that it’s all about relationships… but Scrivs makes a good statement: “Makes me wonder who the prince, princess and court jester are now.”

While he was probably just jesting, it did make me think. If Personality is King, and Content is its Queen… who fills up the rest of the Royal Court that makes a website, blog, service, or person excel?

Here are my suggestions:

  • Prince = Process — how you go about doing things that?s unique
  • Princess = Design/Visual Appeal — gotta look hot to be hot
  • Court Jester = Comments/Communication?
  • Knight = the heart, culture, and values represented

My my, this looks pretty similar to what makes a brand… hmmmmm… ;-)


2 blabs to The Royal Court of Appeal

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Picture of beth

Name beth

Date Jan 11
09:41 AM

I don’t know why but the term “content is king” has always made me want to throw up in my mouth a little bit.

Picture of Lea

Name Lea

Date Jan 11
03:48 PM

haha, beth… I think it’s because it’s such a popularized phrase that it’s lost all meaning. Kind of like “Web 2.0.”

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