22 Comments // Filed in Design
The short answer
image courtesy of Creating Passionate Users
The slightly longer answer
Since launching my website, the overall response has been overwhelmingly positive. However, there are some people that are puzzled by some of the colour choices I’ve made. Some have also been vehemently against it all, completely befuddled at the colour scheme.
There seems to be a bit of a stigma against pink, and it isn’t hard to understand why. According to About’s colour meaning, pink is “cotton candy and bubble gum and babies, especially little girls…It represents sugar and spice and everything nice.” That may describe Baby Gap, but aren’t necessarily the associations you want necessarily tied with a professional design organization.
However, it’s time to let the rest of the world know why people are so fond of pink and why it works here:
- “Lealea” means happiness in Hawaiian… pink symbolizes joy and happiness.
- Pink means creativity in working
- Pink is feminine
- Pink is the other red
- Pink is warm
- Pink is sexy
- Pink is punk rock!
- A darker pink, as used here, reminds you more of wine than babies, thus lending it more of an air of sophistication
- and best of all, pink can be controversial
It can be argued that a successful design can be measured by the amount of dialogue it creates. Pink, when used properly, can never really fall into the black hole of mediocrity because it’s too busy being loved or hated.
Other great examples of pink (some subtle, some blatant):